Next Insurance Careers – Lifecycle Marketing Manager Date Posted 25th Sep 2020

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Next Insurance Careers – Lifecycle Marketing Manager. Those Candidate Are Interested to the Following Recruitment and Completed the All Eligibility Criteria Can Read the Full Details Before Apply Online.

Company Name: Next Insurance

Job Position: Lifecycle Marketing Manager

Job Location: Palo Alto, California

Job Description:

The Lifecycle Marketing Manager role is at the center of our lifecycle strategy. This person is responsible for building the Direct Marketing strategy and capability for the 2,000 and growing Insurance Agents who are selling Next Insurance policies. The candidate will build, manage, and optimize email campaigns to our agents and explore additional cost-effective channels to maximize agent LTV and marketing ROI via an agent-centric omnichannel campaign. This includes but not limited to activating prospect agents, re-engaging dormant agents, motivating low-frequency agents, retaining high-value agents. This role reports to the Head of Lifecycle Marketing and works closely with Partnership Marketing.

Responsibilities:

  • Build tracking capabilities and reporting for insurance agent email
  • Plan, produce and automate insurance agent email campaign and then test, analyze and optimize its key metrics
  • Introduce additional cost-effective communication channels to maximize agent LTV
  • Collaborate with Partnership Marketing to build a direct marketing strategy, the Creative team to develop compelling messaging/design, and Data Analytics to build audience segmentation – all for Insurance agents

Eligibility Criteria:

Desired Skills and Experience:

  • 4-6 years of direct response marketing experience
  • Hands-on B2C email marketing automation experience
  • Experience leading a lifecycle campaign – prospect, nurture, cross-sell & win-back
  • Experience owning a sales quota – plan, forecast, review & optimize
  • Ability to work with the data team to design audience segmentation strategy and the creative team on copy and imagery
  • B2B account-based marketing experience a plus
Salary:
  • Not Mentioned
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